A year-round seasonal business sounds like an oxymoron, or maybe an exercise in pretzel logic. Seasonal spikes go with the territory when you have a calendar-sensitive operation. For example, even though Americans spend $4.7 billion on Saint Patrick’s Day each year, a business catering just to leprechaun-lovers and shamrock collectors is going to be in serious trouble if they don’t have something planned for the rest of the year.
A year-round seasonal business sounds like an oxymoron, or maybe an exercise in pretzel logic. Seasonal spikes go with the territory when you have a calendar-sensitive operation. For example, even though Americans spend $4.7 billion on Saint Patrick’s Day each year, a business catering just to leprechaun-lovers and shamrock collectors is going to be in serious trouble if they don’t have something planned for the rest of the year.
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